Someone accustomed to the spelling rules of one culture can have difficulty applying those same rules to a name originating from a different culture. Name searching (also called name matching) provides a solution to match proper names that might differ in spelling due to orthographic variation. It also enables you to search for somewhat inaccurate data, such as might occur when a record's first name and surname are not properly segmented. This ability to handle somewhat inaccurate data is the main advantage of name searching.