Dr. E. F. Codd published the paper, "A Relational Model of Data for Large Shared Data Banks", in June 1970 in the Association of Computer Machinery (ACM) journal, Communications of the ACM. Codd's model is now accepted as the definitive model for relational database management systems (RDBMS). The language, Structured English Query Language (SEQUEL) was developed by IBM Corporation, Inc., to use Codd's model. SEQUEL later became SQL (still pronounced "sequel"). In 1979, Relational Software, Inc. (now Oracle) introduced the first commercially available implementation of SQL. Today, SQL is accepted as the standard RDBMS language.